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Food Lion Corporate Campus | Concept Development + Design (A)
Food Lion, a large grocery retailer, wanted an area in their corporate environment where employees could bring in and display artwork made by their children as well as any local community news that they found interesting. The initial concept intended to make this area loose and casual but, unfortunately, what developed resembled more of a structured submission system.... So, the team went back to the drawing board and decided to go "old-school" and replicate a refrigerator, complete with several jars of magnets and just let people go at it. Simple and Fun!... More Food Lion work on the next slide. (Completed while working on a team at Little- Clay Durkin, Designer)
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