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graphic + environmental design

claydurkin is a full-service creative source, providing 2D and 3D imagery. Our diverse expertise in graphics and unparalleled customer service offer you complete solutions for your most demanding projects + timelines.

For a quote on your next project or a PDF of our portfolio, email us at info@claydurkin.com or phone: 704.858.4508

1009 Brantham Court Charlotte, NC 28211

Northeast Medical Center | Design, Creation + Installation of Wayfinding System for Pediatric Unit (A)

Northeast Medical Center needed an artist/designer to develop a Wayfinding system and custom artwork for a Pediatric Unit. The first step was to choose a theme that would have resonance with children... Animals would be perfect. Next, the unit was split into 4 different neighborhoods with 4 different color palettes: Pediatric Park North/South (Red), Dragonfly Drive (Violet), Big Frog Mountain (Green) and Caterpillar Court (Blue). On the Wayfinding side; Sign names and corner markers in a template unique to that hall were created to be installed perpendicular to the wall for maximum visibility. These two elements would correspond to a "key" with hallway names and room number ranges that would be created for the wall that would welcome the visitors at the entrance to the unit. (More on the next slide.)