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American Heart Association- Carolinas | Concept Development + Print Series Graphics
The Committee for the 48th Annual, American Heart Association's Greater Charlotte Heart Ball needed graphics and an identity for their event. Building only on the client's initial idea to possibly play on the color "red", the solution developed was running with that idea and then incorporating a a fun double-entendre with the word "ball". Associating a visual concept + interesting graphics with this upscale fundraising gala (that would'nt be normally made) ultimately became a well-liked solution by the committee... and later, by the attendees. After developing a catchy headline, a complete graphics package was developed that included: A name/mark, Postcard Mailers, Multi-Sized Print Ads, Invitations and Event Brochures + Decor Items.
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